Digital Marketing Fundamentals
Everything a business owner needs to know about digital marketing — in one workshop.
What You'll Learn
Digital Presence 101
Website, Google Business Profile, social media — what actually matters for hospitality.
SEO Basics
How search engines work. Keywords, content, technical foundations.
Google Ads Intro
How paid search works. Budget, targeting, measurement. Is it right for you?
Analytics Demystified
GA4, GSC, and what the numbers actually mean for your business.
Building a Strategy
Connecting the pieces: website → SEO → Ads → analytics → bookings.
Measuring Success
ROAS, conversion rate, cost per booking. Metrics that matter.
Who This Is For
- Business owners new to digital marketing
- Anyone who wants to understand the full picture before investing
- Teams building their first marketing strategy